Not all companies are in the financial position to consider creating a fleet of vehicles, of course. But if there is a valid business reason for doing so - and you can find the capital to invest - a fleet of cars, trucks, or vans could well prove hugely beneficial. In today’s guide, I’m going to take a look at some of the incredible advantages that a fleet can provide to your company, and achieve a level of brand building that will end up paying for itself. Let’s take a closer look.
The portable billboard
If your business model relies on delivering goods or services, there is a good chance that those products and services will spend a long time on the road. So, instead of relying on second-rate delivery companies, why not invest in a fleet and go down the DIY route? Doing this will give your business exposure on every single journey, and if you can create a stunning visual impact on your cars, trucks or vans, it will get you noticed.
The customer-friendly company reputation
A fleet of cars or other vehicles need to be driven - and the people you hire to do it can make sure that every encounter they have with the general public is first-class. Take the delivery company example again - you have no control over another company’s customer service levels. Going down the fleet route means you can ensure that courteous and friendliness are part of the job description for drivers - and your brand will benefit as a result.
Tighter control on branding
As I mentioned above, when you hire other companies for driving your goods and services around, you have little control on your reputation or the way you are seen by the general public. The company may not care if their drivers are seen in dirty, run-down vehicles, for example - and even though it is nothing to do with you, people’s perception of your brand may be adversely impacted as a result. When you own your own fleet, you get to make sure regular car or truck servicing is taking place. You determine how clean your vehicles need to be before a driver takes it out on the road. And you can also impose strict controls on the way your drivers behave while out on the roads.
The enormous reach
Way over nine out of ten of Australians old enough to drive a car tend to use it every day. And they spend a long time in their cars, too - up to around 20 hours per week. As you can see, this provides you with an enormous opportunity to get seen, on a daily basis, by an audience of millions, depending on how big your fleet is and how many cities you travel through. That is an astonishing amount of reach that is incredibly expensive to achieve on other platforms, such as TV advertising.
So, there you have it - some compelling reasons for investing in or leasing a fleet of vehicles. Could you find a way to invest in company cars or trucks for your business? Ultimately, it could give you the exposure you need to build your brand way beyond your current status.
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