Thursday, February 09, 2017

Building Stronger Connections: How To Improve Your Business Website


Your website is the best tool in your arsenal for connecting with your audience. It’s also where you sell products or services to your target market. So, it makes sense to improve your domain wherever possible to create better results. All business owners should want to trade as much as possible and make high profits. Simple changes to your site and the way you promote it could make a big difference. With that in mind, I wanted to release an article that highlights some of the moves you need to make. Of course, this isn’t a complete guide, and so you still need to keep your eyes open. 

Invest in SEO 

When it comes to boosting traffic levels and attracting more customers, you need to invest in SEO. You could either manage to task in-house or outsource it to professionals. The last solution is usually cheaper and more efficient. So, now is the best time to build a relationship with a reputable eCommerce SEO agency. There are thousands of them in operation around the country, so you won’t have to look far. Just read online reviews to ensure you’re making the right choice. Explain your situation and what you hope to achieve. With a bit of luck, the experts will help you to reach your goals in no time. 

Provide multiple secure payment options 

Consumers like to store their money using lots of different methods these days. If your website doesn’t accept their chosen payment system, you’re going to lose out on sales. So, you should make changes as soon as you can. Contact your web developer and let them know you wish to accept credit cards, debit cards, and PayPal at the very least. However, you might also consider BitCoin and other payment solutions if you don’t want to alienate a single customer. Also, ensure your checkout process is secure. The last thing you need is for hackers to steal payment information. That would result in your company getting a lot of bad press. 

Simplify your design 

Just take a moment to look at some of the most successful websites online. Amazon is a prime example of a domain used by thousands of people every single day. Look at how basic and straightforward the pages are. You should aim to make your site just as simple. People don’t want to spend hours searching for their desired products. Likewise, they don’t want to get a headache from reading fancy fonts on colorful backgrounds. So, replicate the actions taken by your competitors and uncomplicate your site as much as possible. You should notice an increase in sales in the days following that move. 

If you perform those three essential tasks, you should find yourself on the right path. At the end of the day, you need to make lots of alterations to refine your domain. So, it makes sense to engage in split testing as much as possible. That is where you run two versions of your website at the same time. Half of your visitors see the old page, and half see the new one. You can use analytical tools to work out which performs best. When you find an alteration that works, you just need to keep it.

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