Having a strong website is the cornerstone of any successful business today, but this is not easily achieved considering the amount of competition out there. Currently, there are in excess of a billion sites online, which makes standing out from the crowd a tricky task.
Getting the design right
The design of your webpage can really make a difference to how memorable your site is, for good and bad reasons. If you want to ensure it’s the former then make sure you invest in talented web designers for your business. Although you may have plenty of ideas regarding the kind of content you want on your site, remember the importance of clarity. A simple design that is easy for the visitor to navigate will be appreciated much more than a cluttered mess.
By enlisting the help of an external design agency like PRWD, businesses can create a user-centred design backed up by data and customer research. Creating a webpage to cater for your users, rather than just your business, will set you apart from other organisations.
If you want your webpage to stand out then you need to make sure that your audience can find it. For this, Search Engine Optimisation, or SEO, techniques are what you need. SEO ensures that your webpage ranks as highly as possible against the relevant terms. By analysing search data, SEO teams can create a strategy for your site that aligns your content with the keywords that people are searching for.
Accommodate mobile users too
Smartphone usage is growing rapidly, which means that the devices we use to go online are getting smaller. To make your website memorable for all the right reasons utilise a responsive design to ensure that your webpage adapts to the size of the screen that it is being viewed on.
Even if your webpage has a fantastic look, it will quickly fade into obscurity if you don’t give your audience a reason to return to it. Constantly adding fresh content is the way to achieve this, but make sure it’s relevant to your target audience. Regularly updating blogs, videos and images will help drive your traffic to new heights.
When browsing online, attention spans are short… very short. Lots of numbers and large blocks of text can quickly bore readers, but if the information is important then why not turn it into a colourful illustration or infographic?
Use high-definition images
If you’re using images on your site, then make sure you choose them carefully. Although the preview may have looked fine, make sure that that the image is crisp and clear when expanded to its full size. There’s no excuse for your webpage having poor quality images in this day and age.
Inject it with your personality
To really make your website stand out, inject it with a bit of your own personality. Quirky is fine as long as it doesn’t clash with your company’s brand image, so don’t be afraid to do something a little different. Your business is unique and your website should be too!