The transformation of Kylie Jenner has been awe-inspiring. The youngest of the Kardashian clan, she has seen a significant rise in fame due to monetising on her looks. She is the most followed person on several social media platforms, including Instagram and Snapchat. What is it that she is doing to attract people towards her?
There is no doubt that Kylie was born into a privileged lifestyle. Without the elevation from her famous parents and siblings, she could not be as famous as she is now. However, this still has to have been worked for; there are 5 other siblings on her mother’s side to compete with. All with different strings to their bows (Khloé’s is fitness, Kourtney’s is health, Kendall’s is modelling for a few examples), there has been a clever shift between what their niches actually are. Kylie’s is the one that appeals to the younger generations.
A change in body can cause a huge change in confidence. There is a lot that can be attributed to a good cosmetic surgeon, but that isn’t to say that her style can’t be replicated. From the background little sister in the Keeping Up With The Kardashians series, she is arguably the top icon for young girls in the world at present. From her Snapchat stories, it can be seen that she is still down to earth. Friends and family are constantly making an appearance in her videos. Kylie engages with her fans and asks questions. She listens to recommendations and suggestions and acts on them. This has helped her to create an empire from her Kylie Cosmetics range, as she has expanded on the wants of her customers. From the original Kylie Lip Kits, Jenner has elaborated her collection to include highlighters, eyeshadow palettes and eyeliners. This is no mean feat in the world of cosmetics - her range is selling out in minutes every time new stock is made available.
Kylie keeps her fanbase continually excited. In terms of marketing, she is currently providing a real-life experience with her pop-up shops, which differs dramatically from the online experience. Appearances are increasing as she gets older, especially at clubs. Her personal life is high-profile, too; a relationship with singer Tyga has been ongoing for almost 3 years. This is exacerbated by her brother’s relationship with Tyga’s ex-fiancée, Blac Chyna. This is family drama which has turned into a clever marketing ploy - the excitement it offers to the average joe is incomprehensible. The rise of Kylie’s activity on social media means that more people are feeling invested in her life, and are taking the time to actively engage with it. Her success lies in the motivational involvement with her chosen demographic. If it has gotten to this point solely on luck and good chance with her rapid advancements in her chosen industry, that’s a huge amount saved on employing the person who realistically has orchestrated this whole thing - Kris Jenner, mother and marketing manager extraordinaire. Is she the real secret to Kylie’s success?