Friday, July 14, 2017

Here's What Nobody Tells You About Small Business Marketing

We all know that marketing is an essential part of starting a business. Behind every successful company is a carefully thought out and well-executed marketing strategy. 

It’s likely you’ve spent a lot of time doing your research and finding some small business marketing tips to help move you in the right direction. I’m not going to waste your time by repeating the same old stuff for you here. Instead, this article will run through a few things nobody seems to tell us about small business marketing. So, read on to find out more: 


There Is No Small Business Marketing ‘Master’ Plan 

To begin, it’s worth noting that there is no master plan when it comes to small business marketing. What I mean by this is there isn’t one plan that fits every different scenario. Businesses will ultimately play a role in determining what strategy you use and how you apply it to gain customers. If you run a law firm, then the marketing strategy will be completely different to if you ran a restaurant. You’d need a law firm marketing strategy or a restaurant marketing strategy. Every business has a plan that’s tailored to that specific business. You will never find a plan online that will fit every small business perfectly. So, stop trying to look for it! Yes, apply some of the tips you find, but bear in mind your strategy may be different to what you see online depending on your company. 



Traditional Marketing Still Works 

It feels like every single small business marketing article will talk about digital marketing. Build a website, gain web traffic, grow a social media presence, etc. These are often the things most encouraged by authoritative sources. However, no one ever mentions how traditional marketing can still work and does still play a vital role in a lot of marketing strategies. Plenty of techniques, such as distributing fliers, attending trade shows, hosting business events, are all still highly relevant. Again, it goes back to the to point made earlier; it depends on your business. Some companies are more suited to traditional means, such as small retail shops that rely on local customers. The important thing to take away from this is that traditional marketing still works and that it can be used alongside digital marketing


Strategies Will Always Change 

Finally, one of the biggest things nobody ever tells you is that a small business marketing strategy won’t last forever. Too many people will put all their effort into marketing their company during the startup to get it off the ground. Then, when they start getting customers, they leave things as they are and expect to see continued success. This won’t happen. Markets change, consumer behavior changes, and your strategy must adapt to it. Marketing a business is something that requires constant care and attention. You need to be on the ball and aware of when things aren’t working anymore and need tweaking. This is how you see continued success. 

Hopefully, you’ve found this blog post useful in learning about some things nobody ever mentions about small business marketing. Bear all of this in mind if you want to successfully market and promote your company.

No comments:

Post a Comment