The reason the brand was launched was mainly to project a more appealing trade name to the consumers. Also, this brand launch aims to give help sustain the manufacturers who use Swarovski elements in producing their own jewelry pieces. It is also in this way that consumers can easily differentiate the genuine pieces from the fake ones.
Manufacturers who got the license from Swarovski are allowed to place MADE WITH SWAROVSKI ELEMENTS on their products. Aside from that, only these manufacturers can integrate the Swarovski logo and brand on their advertisements and other promotional materials.
Those manufacturers whose products bear Swarovski trademark also avail of the internationally-acclaimed brand name. The brand’s presence across the world would help generate more profit for the manufacturers through the marketing campaigns and other events which are regularly staged.
As the company values the partners in the business, such parties will be given tailor-fit communication packages, trend advisories and trainings.