Gap - A Brand of style, Comfort and Uniqueness

Donald G. Fisher and Doris F. Fisher established The Gap Inc. in 1969 mainly an all American clothing apparel and accessories retailer in the mainland of San Francisco, California. It has been reputed as the one of the major specialty retailer in the United States.

GAP Fashion, Gap

The name of the corporation is based on the market trend wherein most of its clienteles are the younger generation, hence the name Gap. When it was first settling in the market is sported the signature look, that is, the basic blue jeans and the plain white shirts. As did Levis, which had difficulty in going with the current trends in terms of innovation, Gap, though becoming a common word with the young generation, had a predicament on how to methodize the assortment of jeans and thus it came up with a strategy by selling and distributing their jeans in clothing outlets. With its strategy being successful, the discrepancy deficit with the innovation problem was surpassed enabling it to expand is line of products catering to all ages of clients.

Starting with its frontline jeans, Gap started revolutionizing by launching new brand names like banana republic and Old Navy. Banana republic was procured by gap only in 1983 as a small time retailer distributing clothing themed on safari designs. Old navy, on the other hand, was released to the public on 1994.

Gap has also its share of depression in its profit scheme due to the competition and slow turnover of sales so it tried go out of its unisex streamline and focused more in making lines exclusively for women placing more items available to the female gender and renovating stores to conform to it.

Their new line of jeans carries the slogan “Born to Fit” with jeans that has a gratifying fit to a comfortable and suits the body right.

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