Donald G. Fisher and Doris F. Fisher established The Gap Inc. in 1969 mainly an all American clothing apparel and accessories retailer in the mainland of San Francisco, California. It has been reputed as the one of the major specialty retailer in the United States.
Starting with its frontline jeans, Gap started revolutionizing by launching new brand names like banana republic and Old Navy. Banana republic was procured by gap only in 1983 as a small time retailer distributing clothing themed on safari designs. Old navy, on the other hand, was released to the public on 1994.
Gap has also its share of depression in its profit scheme due to the competition and slow turnover of sales so it tried go out of its unisex streamline and focused more in making lines exclusively for women placing more items available to the female gender and renovating stores to conform to it.
Their new line of jeans carries the slogan “Born to Fit” with jeans that has a gratifying fit to a comfortable and suits the body right.
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