Streaming in this day and age is what the DVD was a few years ago, and what the VHS was before that: it is the ‘it’ way to consume media. It is the way in which people generally get their movie, TV show or even sporting fix — and stats back this up. Through a survey that has been documented on CNET, it is shown that 83% of those who partook now see streaming as the only way in which they consume their media and now don’t tend to wait for shows to come around on channels or in fact buy or rent DVDs.
But why is this? Why such a high number? Maybe it’s because of the fact that there is little to no physical activity involved with streaming… save a few clicks of a few buttons. When it comes to streaming a piece of media all the consumer has to do is simply turn their device on, choose what they want to watch from a list, and watch it — and this can be done whenever they want. No more searching for DVDs and injecting them, no more waiting for a specific time slot to be able to watch something. This, coupled with the rise of smart home technology has meant that the need for physical activity has diminished, but seemingly that’s the way we like it?