If you’re a business owner, your aim is to generate as many sales as possible. Of course, you want to enjoy work, but ultimately for your company or venture to be a success, you need to get the registers ringing. In many industries, it’s a matter of turning heads, and persuading people that you are the person or company to trust. But how can you do this? If you’re a business owner with ambitions to stand out from the crowd, this guide will come in handy.
Finding and up-selling your USP
A USP is a unique selling proposition. It’s what makes you different from your competitors, and what could seal the deal for clients trying to choose from a range of options. Every business should have a USP. Without it, there’s nothing that makes you any better than your competitors, and you’ll struggle to entice new clients. Think about how you can appeal to the market, and what you could offer that other businesses don't.
Once you’ve come up with a USP, don’t sit around and expect it to sell itself. Up-sell it, and make sure everyone knows what you’re offering, and why you’re better than your rivals. Encapsulate it in your marketing materials, even add it to your strapline. Just make sure that you make it loud and clear.
Gathering information about your target market
Before you go into business, you should have a good idea about the kind of market you want to crack, and the type of buyer you’re aiming to appeal to. What demographic are you hoping to attract? What kind of products would they buy? How much would they spend? Are they likely to buy online or visit a store? Where do they shop at the moment? You should be aware of all the answers to these questions before you launch a new business. Do some market research, and listen to what people say. Keep an eye on what your competitors are doing, and what tricks and techniques they use to drive sales.
If you’ve got a product ready and waiting to hit the shelves, get some feedback before you start selling. Send out some prototypes to buyers and bloggers, and ask for reviews. Feedback is really useful, even if it’s negative. If there are issues, you can address them before the product goes to market. If people love the product, this can attract sales, and also generate a buzz, especially online.