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5 Ways to Improve your Website Conversion Rates

There are many ways to improve traffic to your website, including search engine optimisation and online advertising. However, once you have attracted visitors, are they going to do what you want them to? Whether it's buying your product or registering their details, you'll need to optimise your website for conversion. There are numerous ways to improve your site's conversion rate, including improving its overall design and user friendliness. Although this may seem like an overwhelming task when you're just starting out, there are a few easy ways to maximise conversion rates and see a greater return on your investment. The following are five ways to get started.

Provide Quality Content

You may have attracted visitors to your site by using key search terms, but once they get there, will they find the information they're looking for? If your website is spammy or overly cluttered, it will be a quick turnoff to visitors. Create quality content in the form of text and images. When working content into ecommerce design, use bullet points and headings to break up text and make it more visually appealing. This allows readers to scan through the site quickly to find what they are looking for.

Create an Easy to Navigate Layout

The most effective websites are clean, visually appealing, and easy to navigate. Use a content management system that allows you to group your products or blog entries into logical categories, and use tags to separate them. This will help your audience find just what they are looking for. Otherwise, they may give up quickly before finding out what you have to offer.

Use Calls to Action

Calls to action should be integrated throughout your website to help give the viewer a gentle nudge towards completing the sale or signing up for your services. These can be as simple as "register now" or "buy today." They don't have to be lengthy or overly obtrusive, but it's important to make it clear what you hope to accomplish.

Create a One-Step Checkout System

Multiple studies show that the most sales are lost during the final step of the shopping process. This is when buyer remorse can kick in, particularly if the payment process takes too long. It's easy to lose your entire sale during this critical step if you're not careful, so it's worth creating a simple, one-page checkout. Shopping cart software at www.shopify.co.uk can help make short work of this for ecommerce business owners, or you could link your blog to Paypal if you only have one or two products to sell.

Get User Feedback

It's one thing to devise a website based on theories and quite another to actually reach out to your target audience. Asking for feedback helps you get an honest view of what visitors are looking for, and helps you improve your website accordingly. You can send out email surveys to customers, or provide a quick questionnaire on your website. If you have a blog, ask for comments and respond to them to open the lines of communication.

These are just a few ways to help make your website more effective. They can not only make it easier to use, but can improve your chances of turning a profit over time.

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