Twitter Marketing Crash Course

With over 300 million active users, Twitter is an essential marketing platform that businesses can take advantage of. As one of the biggest social networks with incredible engagement among users, Twitter can be beneficial to businesses looking to build brand awareness and generate leads. So, if you’re looking to start promoting your brand and business using Twitter, the following tips should help you hit the ground running.

Optimize Your Twitter Account

This is the first thing you need to do. Start by creating a twitter account around your brand, business or organization. Let’s say that you want to promote your business; your Twitter account should only have details of your business and possibly the face or ambassador of the brand.

All tweets should be centered on the business. The same goes for your personal branding. The reason behind this is simple: if you’ll be gathering followers, it makes sense that they’ll follow you because of your brand.

So, posting tweets about personal things such as political leanings or religious issues should be avoided. You want to make sure that every time people stumble on or see your brand, they will only see the best things about it.

Target Effectively

One of the best things about Twitter is that you can literally find every niche there is on there. This essentially makes targeting your ads and messages easier. But since you’re just starting out, you need to effectively identify the best demographic that you can reach through that platform.

One of the best ways to do this is through locating influencers and amplifiers. Simply put, influencers are people with a lot credibility or authority perception in your industry. These should be the first set of people that you want to reach out to.

They often have a huge following, and you’ll often notice that their followers tend to interact more with them by retweeting their tweets and mentioning them in their replies. If you can find these influencers, you can get them to promote your products to their audiences by currying their favors or getting noticed.

Use Twitter Ads

Twitter launched their paid advertising platform a while ago. So companies, brands, organizations, and individuals can start promoting their products and services to their audience.

Using the provided tools, you can often find your target demography, thus creating laser targeted ads that they will see and hopefully respond to. The platform is designed to deliver set goals and objectives.

For instance, you can setup campaigns targeted at gaining followers, increasing your website conversions, measure app installs or downloads, capture more leads and measure audience engagement. Whatever you do, make sure you have a goal before setting these ads up.

Have Your Fingers on Industry Pulse

The best way to take advantage of Twitter for free advertising is by tracking industry trends, news, hot issues and major problems. So, start by looking for and identifying all these.

Once you have these, you should create content around these topics and issues and tweet the links. More importantly, you could tweet those links at major industry influencers whose audience would want to know about your resource.

Not only does this help increase your followers and popularity on the social media network, it also helps improve website visitors, click through rates and conversion rates on your website.

Get Noticed

The simplest way to do this is by frequently retweeting all tweets from prominent individuals in the industry as well as mentioning them. You should also engage with them on other platforms using the same profile. If you do this on a daily basis for long enough, they will take notice of you and your brand, and possibly go on to promote your brand to their audience.

Joining a respectable marketing community is a good way to develop your marketing strategies and connections. To learn more or start a conversation about Twitter, visit

About the Author:

Oscar King is a small business owner who understands ins and outs of marketing. If you would like to learn more about Oscar, you can check out his google+ profile.

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