Judging A Business By Its Cover

Despite the adage ‘never judge a book by its cover,’ we all judge based on appearance. In many ways, it’s a necessary step for judging who we do and don’t want to know. It’d be nice to approach things with an open heart, but that’s not always practical. What’s more, those first impressions are near enough impossible to undo once formed. Impressions made within the first three seconds are usually the ones we keep. 

And, people aren’t the only ones who undergo first impression judgements. Initial thoughts and feelings are even more important when it comes to businesses. The market is saturated, and we have no loyalty when we first set out. Instead, we make decisions based off our first impressions. And, as with people, a bad first impression is sure to leave its mark. So, making a positive impact is a secret to success that every business owner should be aware of. With that in mind, we’re going to look at a few of the ways your business can make the best first impression possible. 


In truth, making a positive first impression isn’t enough. Because, before people take the time to form any opinion, they need to notice you. And, they won’t do that if you blend in with the crowd. That’s why it’s so crucial to get creative with your marketing. A great advert which sticks in the mind will take you a long way. If you’ve got an artistic flair, you can put it to good use here. If not, turn to companies like Fechtor who have experience with stand out ad campaigns. If you want proof of why this is a path worth taking, or even just a little inspiration, take a look at their creative advertising portfolio. It’s also worth taking note of what your competitors get up to. You don’t want to steal ideas, but it doesn’t hurt to know what you’re up against. 


Often, companies spend more time on the appearance of the shop front than the product itself. But, an attractive product is also important. You can have the best logo in the world, but it won’t do you any good if your product looks like something out of the dark ages. Unless that’s the image you’re going for, of course. The point is, you need to ensure your product is aesthetically pleasing. Otherwise, people will form negative impressions of it and refuse to buy. 


It’s also crucial that your business has a friendly face. By this, we mean your staff. Staff need to be smiley and approachable. If people enter your shop and feel unwelcome, they’ll soon leave again. A smile makes all the difference. Bear in mind, though, that there is such a thing as too far with this. If staff are all over a customer as soon as they walk through the door, they’ll avoid coming in. Find a way to strike the right balance.

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