When you’re trying to market your business, the product is obviously important. But consumers often make their purchasing decisions based on other things. That’s why your company’s image is so important. Consumers want to deal with responsible companies that give something back to the local community. They’re also sometimes reluctant to buy products from smaller companies that might not have that much experience. That’s why it’s important that you give the impression that you’re a large, well established company and you cultivate an image of responsibility. If you’re worried about your company image, here are some simple ways to improve it.
Website Landing Page
The first thing a potential customer will do if they want to get to know your company a bit better is go to your website. The landing page on your site is your chance to make a good first impression on them and encourage them to browse your products. If you’ve got a cheap website that looks like it was made in the 90’s, people are going to assume that the quality of your products and services matches the website. That’s why it’s important to make sure that you’re investing a decent amount of money in web design. It’s always good to make a landing page that’s a little bit different so it leaves a lasting impression, but remember that functionality is always key. If people land on your website and they can’t work out where to go next, it’s going to put them off. Always have clear menus and search functions on the front page, otherwise, you’ll look like you don’t know what you’re doing.
Now that you’ve got a good landing page which screams professionalism, you need to start attracting more visitors to the website. There’s no point investing money on a great website if nobody is seeing it in the first place so make sure your social media marketing strategy is in good shape.
Charity Partnerships
Companies that put something back into the local community always do well. When customers buy your products, they get the sense that they’re part of something positive rather than just giving their money to a big company and lining somebody’s pockets. That’s why local charity partnerships are a great way to boost your image. Check out realbusiness.co.uk to see just how beneficial charity partnerships can be. Reach out to local charities in the surrounding area and see whether you can start some initiatives together.
Virtual Mailboxes
Trying to give the impression that you’re a large, well-established company is hard if you’re running the business from home or out of a tiny office building. When people see your address, they’ll immediately be put off because they’ll think that you don’t have much experience. There is a simple way around that problem though. Visit www.yourvirtualofficelondon.co.uk to find out about virtual office services. You’ll be able to get an address in a large office building and have all of your mail sent there. Then it’ll be forwarded on to you so you can operate from a smaller premises while still giving the impression that you’ve got the money to hire a big office building.
Positive Working Culture
People love to moan about their jobs and now that social media is a thing, that moaning is broadcast to the entire world. That means if you don’t treat your employees right, they’ll tell their friends and family, and the rest of the world, how much they hate working for your company. Nobody wants to buy products from a company that doesn’t treat their employees well. That is, of course, not the only reason you should treat your employees properly. Employees that are happy will be more productive, the positive image it conveys is just an added bonus.
Useful Content
When you’re posting things on social media, you need to be careful that you aren’t bombarding people with marketing materials. It’s important that you post information about your products and any deals and offers you’ve got, but if that’s all you post, people are quickly going to get bored. What you need to do is establish yourself as an industry leader and a trusted source of information. Make sure that you’re posting useful articles that are valuable to your customers without shoving marketing materials down their throat all of the time.
You should always let your products speak for themselves and invest money in marketing but it’s important that you cultivate the right image as well. Even if they love the product, they might not buy it if they don’t think that your company is right for them.
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