A Blog of a Work from Home Breadwinner. Blogging anything under the sun since college days.

Is Anybody Out There? How to Entice Visitors to Your Website

There are a number of reasons why you might want to improve the traffic to your website. Firstly, web traffic can, in of itself, generate revenue. Online advertisers are willing to pay lucrative sums to be displayed on high traffic sites, providing your business with a valuable income stream. Another factor is that the more people that visit your site, the more opportunity they will have to view, and subsequently purchase, your products and services. And finally, a high traffic website lets you communicate with your customers en masse. 

However, attracting visitors to your site isn’t easy, particularly considering the amount of competition on the World Wide Web. If you’re struggling to get the traffic figures that your website deserves, then here are a few tips to consider. 

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Check out the competition 

As anyone with an internet browser will be well aware, there are a lot of websites to choose from. Even if you narrow down your search criteria to a particular industry, a niche one perhaps, you’ll receive hundreds, if not thousands, of results. For businesses, this is both a challenge and an opportunity. 

Take a look at your competitor’s websites and try to be as objective as you can. What features work well and which ones leave you cold? If there’s plenty to admire then think about whether you can incorporate similar features within your own design. Don’t steal ideas, but take inspiration from any avenue you can. 

Improve your search ranking 

Search engine optimisation (SEO) simply cannot be ignored by businesses if they want to achieve large numbers of website visitors. On a basic level, businesses will be able to carry out some SEO techniques themselves by increasing their keyword usage, adding relevant hyperlinks and making sure all of their content is tagged correctly. 

For more advanced SEO, however, specialist agencies may prove useful. Companies like CandidSky offer the latest in SEO techniques, which are constantly being updated to match with updated search algorithms. 

Get social 

Social networks are revolutionising the way that businesses connect with their customers and you can use this to your website’s advantage. Create accounts on the relevant networks and begin sharing content and engaging with other accounts. Once you’ve built up a following, you can start directing your audience to your site. Just remember to keep your language as natural as possible to avoid putting off your audience. 

Make your site a speed demon 

Speed is so important to the modern internet, which is getting faster all the time. Visitors to your site only have to be delayed a few seconds longer than they would like before they switch to a different webpage. Investigate different web hosting companies until you find one that delivers the speed you need. 

Create interesting content 

Despite all the developments that have occurred to the internet over the years, content remains king. If you produce quality blog posts, videos and images then people will come to your site. Keep it fresh, keep it regularly updated, but most of all, keep it interesting.
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