A Great Business Gets Competitive Over Employees, Not Just Customers


Get flexible 

What kind of working conditions do you offer your team? Have you thought about expanding their options in how they do their work? As the technology available to businesses grows ever greater in utility, it allows for more flexibility with individual workers. For instance, the remote worker market, those who can just as happily do their job from home, keeps growing with little added cost to employers. Otherwise, companies can offer flexible working schedules to those who have needs outside the business they need to share their job with. Being a flexible employer not only adds a lot of immediate versatility, but it shows potential hires that you are willing to work with the individual’s needs. 

Adding benefits 

Of course, there’s little better than simply adding benefits to the existing proposed pay. Recognising that it’s not all about money and offering some assistance to other parts of the employee’s life creates an image of a business that is thoroughly invested in its team. Even better if you’re able to offer flexible benefit plans. Some of the benefits that potential team members are going to find most attractive include things like increased contributions to their pension, assistance in dealing with childcare provisions and costs. You can even consider helping them deal with unexpected challenges through employee assistance help that could help them solve problems impacting their ability to work. It’s a good idea to keep in mind a range of benefits to specific based on the needs of the individuals you’re talking to. 

Build a place to build a future 

The right benefits are a good way to help people to provide for their future. However, their plans for the future don’t just involve security. They involve working their way up to being able to provide more for themselves and their family. To that end, they are most certainly going to be thinking about building their career. From the onset, make it clear that you take an active approach to developing your employees. Show them you create plans with your team members, finding opportunities for training and additional responsibilities. Highlight practices of tracking their productivity and results and improving them. If you develop a practice of hiring internally when possible, it shows them it’s possible to have more than a job, but a career in your business. 

Provided that you’re able to keep supporting employees after the hire and the business proves to be everything you said it would be, the tactics above will help you hold onto skilled staff for a lot longer. They also make it a lot easier to retain them, keep them engaged, and make it a lot harder for competitors to try and poach them.

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