You may have heard of blogging and you might even have started writing your own weekly business blogs, however there is a new kid in town. The Vlog. Don’t worry, it’s not rocket science, it’s just a trendy buzzword for Video Blogging.
Regardless of business size, you need a marketing strategy. Especially now there are so many people in business. Marketing is the foundation of creating awareness and ensuring interest in your brand. It can help engage your clients and close sales.
With the rise of social media platforms, and no sign in this rise slowing, it is more important than ever to be up to date and on trend when it comes to developing your strategy. Obviously a website is the best start. Twitter, Instagram or Facebook a must. Now though engagement with your customers, and the world, via vlogging gives you a far more personal contact with your potential consumers.
Video gives you a stronger emotional bond between your brand and the viewer. It is very cost effective too as you can start out using sites such as Facebook Live or Periscope before moving on to something more specific to your brand. Eventually you might work with a video production team to make your Vlogs super slick. However the great thing about them is they don’t have to have huge budget to get started.
Vlogging builds an emotional bond between your brand and your customers. It is also a cost-effective way of reaching your target audience in a more personal and interactive way.
Many people say they find talking far easier than writing. So the opportunity to have their say on video is more appealing than pouring hours into writing an engaging and readable blog. However you will need a clear plan on what type of vlog you want to produce. Perhaps you will use it to introduce your staff, interview interesting people within your industry. You could use it to recap after events or ask customers for a recorded testimonial. Work out where you want to go and how you are going to achieve this.
Keep your videos short. Web visitors are more likely to click on videos that are three minutes or less. Limit your video length to enable you to communicate efficiently while being quick and concise. With that being said, stay away from topics that are too complicated to cover in a single three-minute video, but if you need to cover a topic extensively, you can address it by releasing a video series.
Keep it fresh, this way you will win your viewers heart. Keep an eye on what competing businesses are doing and try to go in a different direction. Vlogging is best when you are thinking outside the box. You may find it a task best delegated to a member of your team. Someone who represents your brand better than you might. Adding a different personality to your brand might just open your doors to a new audience so get creative and allow a little personality to shine though.