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What Makes People Want To Buy A BMW?

When you mention the BMW name to anyone, I can guarantee you that they will immediately conjure up images of prestigious, executive and powerful cars. Whilst this is true to a certain degree, many BMW models are actually catered for the general public rather than specific ‘niche’ markets such as the discerning company executive or someone that likes to show off their wealth to the masses!

It’s no secret that BMW has sold hundreds of millions of its models across the globe for several decades now, and there is no letting up in the German car manufacturer’s popularity. BMW is also known for its advancements in technology, having recently offered to the car market its first affordable luxury electric car, the i3.



So what is it that is making millions of people around the world put their cash towards a BMW-branded car rather than any competitors? Here are some of the most-common reasons why.

They are affordable

OK, so spending £30,000 ($50,000) on a brand new BMW 4 Series Coupe isn’t exactly “affordable” to the masses, but on the secondhand market, BMW cars are actually pretty good value-for-money!

And the great thing is, you don’t have to end up buying a 20-year old model with 300,000 miles on the clock because there are many different models that you can pick up which are 5 years old or so, and have average mileage on the clock!

The thing about BMW cars is that, like with all cars, depreciation can cause a massive hit during the first 12 to 36 months of the car’s life, so if you’re looking for the latest model but don’t want to spend the massive price tag, get one that’s 3 to 5 years old for a good deal!


They look awesome

Some people just buy cars because they serve a practical purpose and they aren’t bothered about what the car looks like. But if you check out some of the examples of BMW cars on the Big Motoring World Facebook page, you will be able to see for yourself just how practical - and stunning - cars can really be!

BMW doesn’t manufacture cars that just fit a specific purpose, they design to be attractive too! One thing that I’ve noticed about BMW cars over the years is that their designs are pretty much timeless; some cars just go “out of style” after a few years, but even the old E36 BMW 3 Series cars look just as modern as they did decades ago.

They are bursting at the seams with technology

If you are a bit of a gadget geek like I am, you need not look at any competitor cars because BMW models are always fitted with the latest safety features and driver aid technologies to make your life on the road a safer and more comfortable one!

Those of you with smartphones such as the Apple iPhone will find it easy to stream music and use hands free voice calling facilities using BMW’s interactive systems which connect to your smartphone via Bluetooth.

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