Thursday, April 06, 2017

Most Corporate Events Are Utterly Boring, Make Sure Yours Isn't!

Corporate events can be incredibly useful tools for any business. They give you an opportunity to promote your business to large groups of people all at once as well as giving you the chance to interact with people in a direct, personal level. However, there's one major issue that comes up a lot with practically all corporate events. They're boring. There are no two ways around it, corporate events, nine times out of ten, are just incredibly boring to attend. They're full of people spouting sales figures and trends in the driest, most uninteresting way possible. The demonstrations of products often lack anything that would actually draw someone's attention, and generally the whole thing just kind of feels like a slog. Of course, it doesn't need to be that way. Just because corporate events aren't usually that much fun for anyone doesn't mean that yours can't be different. Here are a few simple tips to help you make sure that your corporate event doesn't fall into the same traps that so many others do. 

Have speakers who are engaging 


There are always speakers at corporate events and, a lot of the time, they are the central aspect of the entire event. You often have a great deal of the event built around a keynote speaker who acts as something of a "headline" act for the event. The problem is that, all too often, businesses bring in speakers who simply don't know how to engage people. They don't understand how to present to an audience, and they're not aware of how to arrange information into a narrative that people are going to want to follow. Don't just assume that because someone is an expert in their field that they're going to be good at presenting it. Make sure that any speakers at your event are engaging enough that no one is falling asleep in their chairs. 

Make it an occasion

You should treat your event like something special. If it was supposed to be bland and uninteresting, you could have just called a meeting in your office or sent out a mass email! If you're running an event for your business, it's because you want to make an impression. Make the venue look professional and exciting, hire a corporate catering company to provide attendees with some great food. Your event should be something that people are going to be discussing around the water cooler not just the next day, but for the rest of the month! 

Give people interesting things to do 


People attend corporate events for a couple of reasons. One, they are investors, and they want to see that their investment was well placed. Or they're potential investors and customers, and that means that they want to see your products. Make sure that there's a space in your event that allows people to try out your products in an interesting way. Have someone from your business there to talk to them and engage with them directly as they try it out. Not only is that going to let them get a hands-on experience with your product but it also creates a significant positive association in their mind.

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