Like most small business owners, you’ve probably looked up some tried and tested marketing strategies in the past, applied them to your brand, and seen some decent results. Popular marketing tactics are popular for a reason. However, they’re no reason to rule out the strategies that you’ve never tried before. If you want your marketing efforts to be a little more effective, here are some ways to take it to the next level…
Automate Social Media
You probably know that social media is an essential facet to modern digital marketing, but you may not be managing your business’s social media presence in the most efficient way possible. Keeping your current customers loyal, and bringing in new ones, may require a little more bandwidth than you already have. One of the best ways to improve your social media efficiency is using an automation service that will allow you to write, schedule, and review your posts from a single, user-friendly dashboard. Many of these services also come with detailed analytics. This will make it easier to tweak little details of your social strategy, see the kind of effect they have, and use this information to inform your future strategy.
Make your Materials Interactive
Interactive marketing materials are a relatively young invention, and one which has made a lot of brands a lot of money. Various surveys have shown that modern content marketers found their interactive content more attention-grabbing, and ultimately more effective. This is mainly a digital ploy, but we’re beginning to see it cross over with print materials in the form of QR codes on flyers and NFC business cards. Adding quizzes, polls, and even games to your marketing strategy can have a profound, positive effect on your overall conversions, so make sure you’re not neglecting this exciting tool. Interactive marketing materials are better suited to some businesses more than others, but the massive potential certainly makes them worth investigating.
Re-Vamp your Old Material
While we’re talking about sprucing up your content and other marketing materials, creating new pieces of content from the things you’ve done in the past is one of the quickest, easiest ways for you to take your marketing strategy to the next level. Take some time to go back through your old social media campaigns, blog posts and so on, looking for ways to revamp your strategy. Playing around with the format of your old content is also a great way to increase your brand’s overall visibility. Perhaps you’ve published a blog post that would be more digestible as an infographic? Set to work converting it! Sure, there may be people who have read it in the past, who won’t be all that attracted to it in its infographic form. By the same token, you will have exposed your brand to a whole new chunk of your audience who love infographics. Reshaping content, and toying around with different formats, is an excellent way to breathe life into a tired-out marketing strategy. It will also relieve some of the pressure of having to come up with fresh ideas!
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