There was a report yesterday about a designer who complained Kate Middleton caused her business to fail. Long story short, the royal one day queen bought a dress from the woman’s company. This immediately lead to a rapid increase in demand that the business wasn’t prepared for. As such, they couldn’t meet the requests, the reputation was damaged, and the business was forced off the market. Business owners might be thinking the message here is to expand slowly. Don’t rush things and let your company grow naturally with the level of demand. But actually, the message here is to be prepared for a huge bubble of growth. Be ready to expand your company and always think on a grander scale. How can you do this?
If you want your business to grow at a rapid rate, you do need to think about some awesome marketing tactics. These days that means using the tech at your fingertips. For instance, you can think about investing in an app. With a mobile developer, you can bring an idea that you already have for an app to life, and this is a smart move. On average, people look at their phones approximately one hundred times each day. If you don’t have an app, you could be missing out on huge marketing potential.